TikTok's Newest Feature: Add to Music App
TikTok’s new 'Add to Music App' feature is a major addition to the platform that allows users to save the songs they discover on TikTok on the music streaming services of their choice. The feature is launching for users in the US and UK in partnership with major music streaming services, including Amazon Music and Spotify.
Understanding TikTok’s New 'Add to Music App' Feature
The Basics
The 'Add to Music App' feature appears as a button that says 'Add Song' next to a track name at the bottom of a TikTok video in the For You Feed. Users can tap on the button to save the song to their default playlist on the music streaming service of their choice. The feature can also be accessed from the Sound Detail page.
The 'Add Song' button is available for both iOS and Android users, and the feature is expected to roll out to more countries soon.
The Impact on Music Discovery and Promotion
The 'Add to Music App' feature is expected to have a significant impact on music discovery and promotion. TikTok is known for being one of the world's best places to discover new music, and the new feature will make it easier for users to engage with the music they discover on the platform.
The feature will also make it easier for artists to promote their music on TikTok. By allowing users to save songs to their preferred music streaming service, artists will be able to increase engagement with their music and potentially gain new fans.
The Role of the 'Add to Music' Button
The 'Add Song' button is a key component of the 'Add to Music App' feature. It allows users to easily save songs they discover on TikTok to their preferred music streaming service. The button is prominently displayed on the Sound Detail page, making it easy for users to access.
By default, the 'Add to Music App' feature saves songs to the user's default playlist on their preferred music streaming service. However, users can change their preferred music streaming service on the Settings page.
The Integration of Music Streaming Services
TikTok's new "Add to Music App" feature has been designed to make it easier for music fans to capture songs they love on TikTok and save them to their preferred music streaming service. Initially, the feature was launched for users in the US and UK, but it is expected to roll out to more countries in the near future.
The integration of music streaming services like Spotify, Apple Music, and Amazon Music is a significant step forward for TikTok. Users can now save viral songs to their preferred music streaming service directly from the TikTok app. This integration is a win-win for both TikTok and the streaming services. TikTok can drive more traffic to these services, while the streaming services can tap into TikTok's massive user base.
Ole Obermann, Global Head of Music Business Development at TikTok, said in a statement, "TikTok is a platform that has the power to create viral hits and introduce new artists to the world. Our new 'Add to Music App' feature is a natural extension of this, allowing users to discover and save music they love on TikTok to their preferred streaming service."
Amazon Music Unlimited customers can also use the new feature to save songs from TikTok to their music library. The integration of Amazon Music Unlimited with TikTok is a significant move for Amazon, as it competes with other music streaming services like Spotify and Apple Music.
The Implications for the Music Industry
TikTok's new "Add to Music app" feature is expected to benefit both TikTok and the music industry. The music industry will benefit from the exposure that this feature will provide for artists and their music. This feature will enable users to save their favorite songs to their preferred music streaming services, which will help increase the visibility of new artists and promote their music.
Moreover, this feature will also help in the promotion and value of music business development. With this feature, users can easily discover new music and add it to their playlists, which will help in the promotion of new artists and their music. It will also help in the development of personalized playlists, which will provide users with a more tailored music experience.
The feature will also provide data and insights into viral trends, which will help in the promotion of new artists and their music. With the data provided by this feature, rightsholders can better understand the preferences and habits of users, which will help them in the development of new music.
TikTok's "Add to Music app" feature is also expected to benefit competitors like Instagram, Snapchat, and Twitter. The feature will provide TikTok with a competitive edge over its competitors, as it will enable users to save their favorite songs to their preferred music streaming services.
