Samsung's Style Makeover: Galaxy S25 Set to Redefine the Look

Key Points

Hubert H. Lee, formerly of Mercedes-Benz, is steering a significant design change at Samsung's Mobile eXperience (MX) Design Team.

Unlike the upcoming Galaxy S24, the 2025 release of the Galaxy S25 is poised to introduce groundbreaking design alterations, departing from Samsung's usual flagship aesthetics.

Rumors suggest that the design changes in the Galaxy S25 could extend beyond the flagship series, potentially influencing the visual identity of the entire Samsung Galaxy portfolio.

By Bogdana Zujic

Published on December 06, 2023

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Galaxy S23 Plus, credit: ZDNET

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Get ready for a design shake-up with Samsung's Galaxy S25 series! Unlike the upcoming Galaxy S24, set to stick with the usual style, the S25, expected in 2025, is making waves with a fresh look.

Heading this transformation is Hubert H. Lee, the new leader of Samsung's Mobile eXperience (MX) Design Team since December 2022. Formerly linked to Mercedes-Benz, Lee aims to give the Samsung Galaxy a facelift, starting with the S25.

Rumors, backed by reliable leaks and an X (formerly Twitter) insider, hint at groundbreaking design changes for the Galaxy S25. This suggests a departure from the familiar design seen in previous flagship models.

Ilhwan Lee, formerly a designer at Mercedes-Benz and current Design Team Leader of the MX division, is focused on the task of redefining the Galaxy brand's past image to provide a fresh feel. Significant design changes are expected from the S25 onwards.
— Revegnus (@Tech_Reve) December 6, 2023

The S25 isn't just another upgrade—it's a game-changer in Samsung's design approach. If the whispers are true, Hubert H. Lee's influence could redefine the look of the entire Galaxy lineup, not just one model.

Details are scant, but this potential design revolution raises questions about the future of Samsung's Galaxy image. Similar to how the Galaxy S22 and S23 influenced the budget-friendly Galaxy A series, the S25 might set a new standard for all Galaxy devices.

While we await official confirmation, it appears Samsung isn't just tweaking but revamping its flagship series. The Galaxy S25 promises a fresh visual identity, signaling a significant shift in Samsung's design strategy.