Instagram Unveils New Updates to Aid Creators in Expressing Themselves Better

Instagram has recently announced several new features and improvements to help creators express themselves more effectively on the platform. These updates include new filters for feed photos and carousels, video editing features for Reels and Stories, custom stickers, and organization tools to help creators find audio clips, locate voice-over capabilities, and edit draft videos or posts.

New Filters

Instagram has added 25 new filters for feed photos and carousels, offering a variety of subtle color edits and expressive styles. Creators can now adjust the intensity of any filter with a slider, and some filters even make significant changes to the original image. Some of the new filters, such as "wide angle" and "wavy," make significant changes to the original images instead of just switching up the color and tone. This update allows creators to try various looks for their posts and express themselves more effectively.

The new filters will be available on iOS and will allow users to adjust the intensity of any filter with a slider. Some of the new filters, such as "wide angle" and "wavy," make significant changes to the original images instead of just switching up the color and tone.

Video Editing

For Reels, Instagram is testing features such as scaling, cropping, and rotating individual clips, as well as adding undo and redo buttons. The platform is also adding 10 new English text-to-speech voices and six new text fonts. Additionally, Instagram is testing the ability to create custom stickers from users' own photos and videos in their camera roll or from eligible photos and videos on the platform. This feature uses learnings from Instagram's Segment Anything AI model.

The undo and redo features, making it easier to save time while editing videos. These features will enable creators to produce high-quality content more efficiently.

Other updates include a streamlined drafts view, quicker access to the audio page in Reels, and more data for creators. Instagram is rolling out the ability for creators to see how many people are watching their Reels on a moment-by-moment basis.

Custom Stickers

Instagram is testing the ability to create custom stickers from photos and videos in the camera roll or from eligible photos and videos on the platform. This feature uses learnings from the Segment Anything AI model, allowing creators to pull clips with audio and add them to their reels. This feature will help creators to produce more unique and engaging content.

Organization Tools

New organization features will help creators find audio clips, locate voice-over capabilities, and edit draft videos or posts. This will make it easier for creators to find the content they need quickly and efficiently.

Replay Metrics

Instagram is adding a new Reels metric called Replays, which will indicate how many times a Reel has been replayed in addition to the Initial Plays it receives. Creators will soon be able to see how many people are watching their Reels on a moment-by-moment basis with an interactive Retention Chart. This will give creators more insight into how their content is performing and help them to optimize their strategies for better reach and engagement.