Harman, a Samsung-Owned Company, Acquires Roon for Enhanced Music Experiences

Key Points

Samsung-owned Harman makes a significant move by acquiring Roon, a versatile music player platform known for its cross-device compatibility.

Harman, synonymous with iconic audio brands, aims to further elevate global audio experiences by integrating Roon's user-friendly platform.

Despite the acquisition, Roon retains its independence to fuel business growth, contributing advanced data management and consumer engagement capabilities to Harman's extensive partner network, including Samsung Mobile.

By Bogdana Zujic

Published on November 28, 2023

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Harman, Roon credit: Samsung

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Harman, the audio electronics giant under Samsung's umbrella, has officially acquired Roon, a renowned music player platform cherished by audiophiles for its seamless usability across diverse devices and rooms. Harman, known for iconic audio brands like AKG and JBL, aims to enhance its global commitment to delivering exceptional audio experiences.

Dave Rodgers, President of Harman's Lifestyle Division, expressed the company's dedication to creating outstanding audio experiences for partners and consumers worldwide. The acquisition aligns with Harman's strategy to further integrate its expertise into Samsung's devices, building on the collaboration since 2017.

Enno Vandermeer, CEO of Roon, emphasized the benefits of joining forces, gaining scale, resources, and the reach of a global technology leader. While Roon retains its independence for business growth, it brings its expertise in data management and consumer engagement to all of Harman's partners, including Samsung Mobile. This collaboration signifies a union of strengths, promising an enriched audio experience for consumers across various devices.