Apple captured a record 27 percent of Europe's smartphone market last year while shipping nearly six million more iPhones than in 2024, closing the gap on longtime leader Samsung.
Samsung maintained its top position with 46.6 million units shipped across European markets excluding Russia, securing a 35 percent share of total sales.
The South Korean giant's shipments increased by just 200,000 units over its 2024 performance.
Apple's European shipments jumped to 36.9 million iPhones, marking a six percent increase from the previous year's 34.9 million units.
The Cupertino company now commands more than a quarter of Europe's smartphone market for the first time.
Together, Apple and Samsung control 62 percent of all smartphone sales on the continent according to Omdia research data released today.
Xiaomi ranked third with 21.8 million shipments and a 16 percent market share, though its volumes declined by one percent year over year.
Motorola took fourth place with 7.7 million units shipped, accounting for six percent of the market despite a five percent decline in shipments.
Honor entered Europe's top five smartphone vendors for the first time, shipping 3.8 million devices and capturing three percent of the market with four percent growth.
The overall European smartphone market contracted by one percent in 2025, with total shipments reaching 134.2 million units. Europe accounted for approximately ten point eight percent of global smartphone shipments during the period.
